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Misconception of Analyst Relations Blog
The Misconception of ‘Pay for Play’ in Industry Analyst RelationsWhen I’m working with clients or networking, I often hear references to vendor clients’ need to pay to get recognized by the industry analysts (Forrester, Gartner, IDC, etc.). It has been my experience...
Perri Marketing arconsultant.io Announcement PR
Chattanooga Based-Perri Marketing, Inc. Launches Analyst Relations dba, The Perri AR Consultancy, Targeting ISVs to Help Improve Industry Analyst Relationships with Gartner, Forrester, IDC and Other AR FirmsChattanooga, TN USA – October 21, 2025 – Perri Marketing CEO...
Why Perri AR Consultancy Blog
The Who and the Why of Perri AR ConsultancyWelcome to my analyst relations consultancy page. My name is Tony Perri, and I have been an analyst relations consultant dating back to 2010 when I was the head of global marketing, PR and AR at Allen Systems Group, now...
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